FRACTIONAL COOOPERATIONAL ADVISORY FOR FOUNDERS
Structure your startup to scale without slowing down.
THE PROBLEM
After a raise, the bottleneck is usually the founder.
The money lands, the team doubles, and everything still runs through you: sales, hiring, day-to-day decisions. Your role has to change, from doing to leading, but the company can't slow down while you make that shift.
That's where we come in: bridging the gap between you and your teams, setting up the rituals, processes and hires that carry your vision and ambition across the whole company.
EXPERTISE
10+ years
as an entrepreneur, co-founder and COO of several startups
0 → 7 figures
ARR: a B2B SaaS co-founded and structured, from its first sale to several million a year
5 → 40+
people hired and managed, 10+ nationalities across several countries
40+
client countries served, with sales and customer success adapted to each market
WHAT WE STRUCTURE
What we build together.
Organization
Clear roles and responsibilities for everyone, starting with the founding team, and the founders' vision structured so it takes hold in every team…
Sales
Pricing grid, pitch and objection handling, lead routing, pipe reviews, demo materials…
Customer success
Client onboarding, retention and upsell tracking, account rituals…
Hiring
Employer brand, company values and culture, scorecards, process and ATS, interview training for managers…
Operating cadence
KPIs, reporting rhythm, weeklies and 1:1s, investor reporting…
THE METHOD
Four steps, measurable outcomes.
Talk
An introduction and a conversation about where you are. You leave with two or three structural gaps clearly named, whether or not we work together.
Deliverablea structured first read
Diagnose
Immersion, team interviews, a look at the numbers. Everything that keeps the company running gets reviewed, and everything that slows it down.
Deliverablea first-impressions report and a 6 to 12-month structuring roadmap: what you can do alone, what we can take on, what needs a specialist.
Operate
Workstreams chosen and prioritized with you, then each one run with your teams up to its success metrics, set from day one.
Deliverableprocesses, rituals and tools put in place, and measured
Hand over
Documentation, training, and hiring the people who take over.
Deliverablean autonomous team, no dependence on Busāng
Our goal: everything runs, without us.
WHO'S BEHIND IT
Alexandre Crenn
Founder of Busāng
Nearly ten years as co-founder and COO of Edda, a B2B software company for investment funds: from five co-founders to more than forty people, over ten nationalities, from the first sale to several million in ARR, with clients in more than forty countries. Sales and customer success structured with the team and adapted to each market, hiring built from scratch, finance taken over then handed off cleanly, and the company steered through its hardest times.
Ten years of selling to funds also means knowing what an investor looks for in an organization.
Alexandre now co-runs SUKē, a Franco-Chinese silk house, and supports founders with their operations through Busāng, as well as in schools and entrepreneurship programs.
Around Busāng, a network of trusted specialists (finance, operational tech) for one-off needs outside the scope.
FAQ
Before you book.
What is a fractional COO?
An experienced COO, one to two days a week, embedded in your team. You get the seniority without the cost or commitment of a full-time hire.
Who is it for?
Seed or Series A startups that raised in the last year, 8 to 25 people, where the founders are still the bottleneck.
When is it not the right fit?
If you want to outsource your growth or lead generation, a deep specialist (technical CFO, employment law), coaching, or if you're Series B and beyond.
Why not hire a full-time COO?
It's often too early: the role isn't defined yet, and a wrong hire at that level is expensive. We lay the foundations, define the role with you, then can help you hire the person who takes over.
Who is Busāng?
An operations studio founded by Alexandre Crenn, nearly ten years co-founder and COO of Edda. Alexandre is the one who works with you, from diagnostic to handover, drawing on a network of trusted specialists (finance, operational tech) when needed.
NEXT STEP
You've raised, and everything still runs through you? Let's talk.
Thirty minutes to understand where you are.Busāng only works with one or two startups at a time.